Series 6; 1 b
Musical Guessing Games
publishing date October, 2012
interviewer Madhumita Venkataramanan
publisher Wired Magazine UK
photography iamamiwhoami: John Strandh
interviews chronology

» Ich bin, du bist, wir alle sind

Musical Guessing Games

PlayGround: Trying to Lift the Veil of Mystery Off iamamiwhoami «


iamamiwhoami is a slice of synth-pop built on a multimedia guessing game. The project was launched in December 2009 as a YouTube channel where an anonymous artist (now known to be Swedish singer-songwriter Jonna Lee, right, from Linköping) posted short, esoteric music videos. In September this year she finally goes mainstream -- her first official album Kin will play out as a short film with nine connected tracks.

Early iamamiwhoami videos contained a numerical code in their titles ( spells "mandragora jk") and featured Lee, who kept her identity secret until her twelfth video, t, in June 2010. "The name of the project was a reflection of my new identity," says the 30-year-old. "Before iamamiwhoami, I was a very different musician -- my songs were simpler, quieter. And I didn't use words."

Kin is the fourth series Lee and her team have released via their YouTube channel, which has been viewed nearly 17 million times. Lee composed each of the 26 songs on the fly. "I didn't want to explain anything," she says. "I just wanted to create and share my work in real time."


External linksEdit

? Prelude 699130082.451322-
bounty bou-1u-2nty20101104 / .; john+46 702 888 037 / ; john bclump
iamamiwhoami; bounty 20130603
kin kin 20120611severdropsgood workerplayin due orderidle talkrascalkillgoods
iamamiwhoami; kin 20120611
BLUE fountainhunting for pearlsvistatap your glassblue bluethinchasing kitesripplethe last dancershadowshowdive
in concert 2010: IN CONCERT
2011: Way Out West
2012: Stockholm Music & ArtsPopagandaBerlin FestivalEtherBBC Radio 6 Music: Lauren LaverneFreeFormFestival
2013: Razzmatazz: Grand Tour SueciaElectric BrixtonForbidden FruitPark LivePohodaMelt!LatitudeSoundrive FestSymbiosis GatheringBrooklyn Masonic Temple
interviews 2011: BULLETT: An Inscrutable Interview
2012: DN: Lättar på mystikenThe Guardian: The Ethereal World of Jonna Lee • Dazed: Exclusive Q&AIntro: Eine Band als RätselClash: Exclusive InterviewNotion: What Can You Do with Nothing?DIY: Every Event in Our Storyline Has a PurposeThisispaper: InterviewGay Times: Yet Another Amazing Swedish Musical ExportMTV Iggy: The Elusive Genius of iamamiwhoamiPlayGround: Trying to Lift the Veil of Mystery Off iamamiwhoamiWired: Musical Guessing Ich bin, du bist, wir alle Inkognito zum Hype - Das Phänomen iamamiwhoamiNoisey: iamamiwhoami ist nicht von dieser WeltVogue: A New Beginningaqnb: The Illusion of Art

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