Stockholm Music & Arts
performance August 5, 2012
location Stockholm, Sweden
venue Skeppsholmen
event Stockholm Music & Arts Festival
duration 56:00
11 songs
concerts chronology

» Popaganda

Stockholm Music & Arts

Way Out West «

iamamiwhoami's first concert supporting the release of their debut album, kin.


The concert begins with a giant black box with smoke rising out sitting in the centre of the stage, and Jonna Lee comes out wearing a white jumpsuit. A backing band dressed in white polo shirts, bermuda shorts and caps are seen, along with Swedish artist Dimbodius. The black box later transforms into a white box after the black covering falls off. After idle talk, Lee drags a fur coat to the stage and sings to it, stroking its fur and then later dancing with it during sever. Lee goes backstage for a brief moment and her outfit changes to a black jumpsuit during play and she wears the fur coat from earlier. She then removes the fur coat as she sings t. During goods, colourful dots illuminate from the white box.

Live band


  1. intro: n (teaser)
  2. drops
  3. good worker
  4. in due order
  5. idle talk
  6. clump
  7. sever
  8. play
  9. y
  10. rascal
  11. t
  12. goods


  1. In Way Out West, Lee wears a white jumpsuit throughout whereas the backing band are dressed in black, whereas this time the colours are reversed, with Lee first wearing a white jumpsuit, then changing to a black one, and the backing band dressed in white.
  2. The backing band's outfits resemble the outfits of golf caddies, and it's interesting to note that Lee did hold a golf club in Play.

Festival description

Those who lived under a digital rock the past two years may not have known what or who iamamiwhoami is, but for the rest of the viral world, there's no real excuse. When YouTube started to be filled with cryptic video clips with an equally cryptic dispatcher, the entire blogosphere walked in a frantic chase after the creators. Nevertheless, there are few concrete facts about iamamiwhoami's setting or main characters. Which is really fucking funny.

What we know is that Jonna Lee holds the role of the [project's] face (an involvement that she, herself, has never commented on) but beyond that, the gray areas become more dense. An audio-visual album, dubbed kin, released by Cooperative Music around the world June 11, 2012, which nails the pieces with the utmost security is already highlighted in red on the calendar. "good worker", one out of three chapters of kin that appeared on YouTube, is five minutes of sheer art for the eye and ear.

Last year we got a first IRL-taste when iamamiwhoami performed at Way Out West in Gothenburg. Never before has the mystery been so tight, and when it exploded into something light fantastic synth pop festival was none the wiser. They received an award as "Innovator of the Year" by the Grammis-jury. Everything clears the way for this year will be iamamiwhoami's year.

Whether it was Stockholm Music & Arts who have set for iamamiwhoami to play at the festival or it is actually the contrary, we do not know. What we know is that there is something cryptical and out of the ordinary. And that is for sure.




Annika Berglund

Official press photos by Annika Berglund for the festival.

Amanda Björk

Taken by Amanda Björk for Rockfoto.

Sandra Johnson

Taken by Sandra Johnson / Sandra fotar, for

External links

prelude Prelude 699130082.451322-
bounty bou-1u-2nty20101104 / .; john+46 702 888 037 / ; john bclump
iamamiwhoami; bounty 20130603
kin kin 20120611severdropsgood workerplayin due orderidle talkrascalkillgoods
iamamiwhoami; kin 20120611
BLUE fountainhunting for pearlsvistatap your glassblue bluethinchasing kitesripplethe last dancershadowshowdivethe deadlock
2011: Way Out West
2012: Stockholm Music & ArtsPopagandaBerlin FestivalEtherBBC Radio 6 Music: Lauren LaverneFreeFormFestival
2013: Razzmatazz: Grand Tour SueciaElectric BrixtonForbidden FruitPark LivePohodaMelt!LatitudeSoundrive FestSymbiosis GatheringBrooklyn Masonic Temple
interviews 2011: BULLETT: An Inscrutable Interview
2012: DN: Lättar på mystikenThe Guardian: The Ethereal World of Jonna Lee • Dazed: Exclusive Q&AIntro: Eine Band als RätselClash: Exclusive InterviewNotion: What Can You Do with Nothing?DIY: Every Event in Our Storyline Has a PurposeThisispaper: InterviewGay Times: Yet Another Amazing Swedish Musical ExportMTV Iggy: The Elusive Genius of iamamiwhoamiPlayGround: Trying to Lift the Veil of Mystery Off iamamiwhoamiWired: Musical Guessing Ich bin, du bist, wir alle Inkognito zum Hype - Das Phänomen iamamiwhoamiNoisey: iamamiwhoami ist nicht von dieser WeltVogue: A New Beginningaqnb: The Illusion of Art
CONCERT 2018: ionnalee; UNDER YOUR CONTROLionnalee; EVERYONE AFRAID TO BE FORGOTTEN - 2018 world tourHEAVENLille VEGASlaktkyrkanRED clubSTEREOLETO 2018Festival of Voice 2018EuroPride 2018Bottom LoungeEl Rey TheatreMEZZANINECine JoiaQueremos! Festival 2018Music Hall of WilliamsburgStatement Festival 2018Bel étageMeetFactoryBerghainBIME Live 2018Oval SpaceSmolnaRazzmatazz (EABF tour 2019)Les Femmes S'en MêlentParadiso Noord
interviews 2017: Vital Ventures: An interview with ionnaleeThe Ethereal New Musical Endeavour from Jonna LeeJonna Lee of iamamiwhoami is Making Her Own Rules in MusicWatch ionnalee’s Stunning New Audiovisual Film “NOT HUMAN”
2018: Jonna Lee: ”Jag utforskade min rädsla för att inte bli sedd”ionnalee: “Estoy cuestionando las expectativas que tenemos sobre las mujeres que ponemos en un pedestal” ionnalee Brings a "Full on Requiem" to the Album Format Voice Against Time, the ionnalee InterviewPreguntas para desnudar la mente creativa de Ionnaleeionnalee – A Searcher Who Exploresionnalee: Things You Should Know About My World Tour 10 quick ones with ionnaleeSight & Sound: Jonna Lee (iamamiwhoami)Descobrir Música entrevista: ionnaleeЙонна Лі (ionnalee) відповідає на питання Pur Pur, Pianoбой, Panivalkova та інших