generate was a donation page started by To whom it may concern. It appeared on the label's website after fountain was released. The donation service was terminated on July 8, 2014.


generate allows a donation of any amount to To whom it may concern. It requires the input of a name and an email address. The following text is displayed on the page:

we present a plausible path.
all proceeds generated from this voluntary donation will be used for creative purpose only.
all registered personal details will only be used in our communication with you.


On 8 July 2014, it was revealed that BLUE was the title of the next album. Fans who donated through the generate donation service (also called generators by iamamiwhoami) received an email which contained the following text:

to exist we need to be able to create independently without compromising our artistic beliefs. we introduced generate as a plausible path.
a way for you to contribute without middle hand.
a way for us to tell the story as it is intended.

you have together with others generated the visual episodes of “hunting for pearls” and “vista”.

today we announce the forthcoming release of iamamiwhoami’s third audiovisual album BLUE. released November 10 2014 on To whom it may concern. in exclusive digital and physical editions.

on release day you will receive the exclusive digital edition of BLUE. we will send your log in to our island by time of release.

email to generators

The email sent to generate users.


  • Though initially rumored by fans to be the title of the album, it was revealed in July 2014 that the album was to be called BLUE.

External linksEdit

? Prelude 699130082.451322-
bounty bou-1u-2nty20101104 / .; john+46 702 888 037 / ; john bclump
iamamiwhoami; bounty 20130603
kin kin 20120611severdropsgood workerplayin due orderidle talkrascalkillgoods
iamamiwhoami; kin 20120611
BLUE fountainhunting for pearlsvistatap your glassblue bluethinchasing kitesripplethe last dancershadowshowdive
in concert 2010: IN CONCERT
2011: Way Out West
2012: Stockholm Music & ArtsPopagandaBerlin FestivalEtherBBC Radio 6 Music: Lauren LaverneFreeFormFestival
2013: Razzmatazz: Grand Tour SueciaElectric BrixtonForbidden FruitPark LivePohodaMelt!LatitudeSoundrive FestSymbiosis GatheringBrooklyn Masonic Temple
interviews 2011: BULLETT: An Inscrutable Interview
2012: DN: Lättar på mystikenThe Guardian: The Ethereal World of Jonna Lee • Dazed: Exclusive Q&AIntro: Eine Band als RätselClash: Exclusive InterviewNotion: What Can You Do with Nothing?DIY: Every Event in Our Storyline Has a PurposeThisispaper: InterviewGay Times: Yet Another Amazing Swedish Musical ExportMTV Iggy: The Elusive Genius of iamamiwhoamiPlayGround: Trying to Lift the Veil of Mystery Off iamamiwhoamiWired: Musical Guessing Ich bin, du bist, wir alle Inkognito zum Hype - Das Phänomen iamamiwhoamiNoisey: iamamiwhoami ist nicht von dieser WeltVogue: A New Beginningaqnb: The Illusion of Art

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